Each customer wants (or at least should want to)
stand out from their competitors. To distinguish is to be memorable.
Work your customer is to provide a solid company. Your job as a web
designer is to make sure they get both first noticed and remembered so they have an audience to which they can demonstrate their excellence.
Creating a website design standout is not exactly the
task easier. It is much easier to choose a common layout and fill in
the blanks or choose a trendy design and build a website around it. None
of these methods will help you create a website that breaks the mold, however.
At this point, you may be interposed, “Yeah, well,
most of my clients do not want to break my mold with their website
design.” And I say, “but you can always add those little touches that
make a website (and, therefore, a mark),sensational.” If you can learn
how to add differential elements to each design, then you’ll be well on
your way to building a name for yourself as a web designer amazing.
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