Your e-commerce brand is probably no stranger to using Google AdWords to drive people who are willing to buy at your site. But would not it be great if you reach people who are not ready to buy yet and captured their data? Now you can build a pipeline of people and influence their decision using lead nurturing campaigns, dynamic web content and brilliant CTAs.
His is promoted (c. Sponsored) social messages can make a difference. Each social network defines this kind of pay-per-click advertising a variously. To keep things simple for now, remember that a post / Tweet promoted is just that – a post or tweet specifically designed to appear in news son of users of a social network.
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