While smartphones have become a craze and mobile applications rule the day, but they have not penetrated as deeply. Yet there are many customers who have not been bitten by the bug iPhone and Android. Unlike smartphones, normal phones are affordable and all the phones available in the market are SMS enabled. Thus, making it the only marketing channel in the marketing mix that has 100% reach. Therefore, traders consider SMS marketing as an essential ingredient for any successful marketing campaign. Through its scope, SMS Marketing is the best direct marketing tool. Most companies and brands invest in SMS marketing to launch a communication channel with customers. According to available data, 90% of messages are read within 3 minutes of receipt.
In addition to the scope and immediate impact, the channel has some additional advantages. SMS marketing is very affordable and provides a good return on investment. So, both small and large companies can use this cost friendly way to get closer to its customers. Now, how to leverage this effective and efficient marketing tool to get the maximum benefit out of it. SMS as the name suggests is a short message that is sent to target customers who have opted for SMS alerts. These customers may be interested in the offer given or may not be interested. Thus, the marketing work would be mainly for lucrative and send mobile text messages carefully formulated to target those customers who have opted for SMS alerts.
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In addition to the scope and immediate impact, the channel has some additional advantages. SMS marketing is very affordable and provides a good return on investment. So, both small and large companies can use this cost friendly way to get closer to its customers. Now, how to leverage this effective and efficient marketing tool to get the maximum benefit out of it. SMS as the name suggests is a short message that is sent to target customers who have opted for SMS alerts. These customers may be interested in the offer given or may not be interested. Thus, the marketing work would be mainly for lucrative and send mobile text messages carefully formulated to target those customers who have opted for SMS alerts.
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