Corporate Identity and Branding – How do They Differ? – Saga Biz Solutions

Brand and identity are developed by a business so that it can distinguish itself from its competitors. Although they sound similar and certainly share some similarities but they are not identical. At the onset it will be helpful to mention that corporate brand and corporate identity are two different things. It is vital for businesses to comprehend how these can be applied separately to ensure success by getting their message across to the customers.

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