You want traffic to your site. Blogging generates traffic for your site. Everyone understands the first part, but surprisingly few businesses enter the second part.It is tempting to give in to the idea that the only way to generate sales is engaged in direct selling. Inventory handling, feeding your email list and calling to make potential customers will do so beyond a certain point. If you spend all your time trying to convert customers, then you will soon neglecting reasons for customers to find your business first.
Blogging is a great way to build your audience and generate more traffic and sales for your business. You should not treat it as an unnecessary luxury. Even the few messages can help your business.
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